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Lonnie Somers

The Power of the Voice: How a Skilled Announcer Can Transform Your Event

April 12, 2023 by Lonnie Somers

A live event announcer/emcee is more than just a good-sounding voice. They can transform your event from average to remarkable – but only if they possess the right skill set.

I have 20 years of event management and directing experience which enables me to create the desired atmosphere at an event, but also to ensure crowd safety, adhere to timelines, stall when needed, and even diffuse tense situations that might arise.

Here are the top 10 reasons why you can trust your event to me:

1. Clear and confident voice: An amazing announcer must be well heard by everyone in the audience. They enunciate words clearly and speak with the appropriate volume, pitch, and tone.

2. Knowledge of the event: A terrific announcer thoroughly understands the event’s purpose, schedule, operations, and any other relevant details. They provide accurate and timely information to the audience.

3. Energy and enthusiasm: A remarkable announcer engages the audience to create a positive atmosphere at the event and to generate excitement – or other appropriate mood when required.

4. Professionalism: The focus of the event is not on the announcer. Photos and media posts are meant to feature the participants and organizers, not the emcee. An excellent announcer knows this, but still dresses appropriately and behaves in a courteous and respectful manner.

5. Flexibility: A standout announcer adapts to changes in the event schedule or program. They improvise when necessary and keeps the audience informed of any updates.

6. Interpersonal skills: A great announcer interacts with the audience and event organizers in a friendly and approachable manner. They connect with the audience and create a sense of community.

7. Time management skills: An exceptional announcer manages their time effectively and keeps the event on schedule. They announce each segment of the event at the proper time, without rushing or dragging out the proceedings.

8. Creativity: A superior announcer injects creativity into their announcements, making them interesting, memorable, and engaging.

9. Problem-solving skills: An extraordinary announcer handles unexpected situations or challenges that may arise during the event. They remain calm and find solutions to problems quickly and efficiently.

10. Teamwork skills: From start to finish, a phenomenal announcer will make the event will feel like a collaboration between them and event organizers. They will bring your vision to life.

For your next event, hire me and rest assured that I will deliver all of the above and more that will make a strong, positive impact. My existing clients have such a high level of satisfaction that they come back year after year after year. Click here  to see in their own words why my clients trust me and we continue to grow their events together.

Filed Under: In Voice Industry

I’m all about that trust, ‘bout that trust, no question!  

March 27, 2023 by Lonnie Somers

Kudos to you if you read this headline and immediately sang it to the tune of Meghan Trainor’s “All About That Bass.”  I think it’s safe to say that Weird Al isn’t in danger of me becoming the king of song parodies.  

In this one sentence I have gone from a pop culture reference to a throwback to the 80’s. At this point, you’re probably wondering, “What does this all have to do with voice overs and live announcing/hosting?”

It all comes down to trust.  There are thousands of amazing voices in my profession. But what distinguishes great voice actors is how they build trust.  When I think of some of the most effective, well-known voices out there — James Earl Jones (unless he is voicing Darth Vader), Morgan Freeman, and David Attenborough to name a few – I immediately get a sense of expertise, connection, and, most of all, trust. 

When voicing a project, it is imperative that I understand the audience, that I can relate to them, and that I can create the kind of expert delivery that engenders a connection.   

How do I do this? There are three key elements I always keep in mind:

  • I am personable so that the audience feels like it can relate to me
  • I make the audience feel like I’m conversing with them and not talking at them.
  • I am my most genuine self. 

If I don’t accomplish all these things, even if my voice sounds amazing, I will not be deemed trustworthy by the listener, and they will tune me out.  Being a “people person” helps because I can easily put myself in other people’s shoes and know what type of delivery would feel authentic and relatable. 

Filed Under: In Voice Industry

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